How to "Get Your Own Data": Stop looking at their marketing and start looking at your own customer feedback We have all done it. It’s late at night, you’re feeling uncertain about your latest product update, and you open a new tab. You type in your competitor’s URL. You stare at their shiny new landing page. You read their perfect testimonials. You see their "As Seen In Forbes" banner. And immediately, you panic. "They figured it out. I’m doing it wrong. I need to change my p